CIAAust set to deliver industry compliance says transitional board chair
CIAAust Chairman Mark LIndsay
"The ability to properly market the benefits to consumers, media and Government of compliance and accreditation will feature strongly as we strive to improve product quality within the industry, provide a genuine point of difference, and develop an open and level playing field for compliant and accredited businesses", Chairman of the transitional Board of Caravan Industry Association of Australia, Mark Lindsay says.
The formation of Caravan Industry Association of Australia is closer. The current members of both the Boards of CRVA and RVM Australia have merged into a transitional board ratified unanimously at an extraordinary general meeting of CRVA. Caravan Industry Association of Australia formally starts operations from July 12, 2014.
This transitional board will exist for a maximum period of 12 months while the merging of operations takes affect.
The initial Board of Caravan Industry Association of Australia is:
Mark Lindsay (Chairman)
Barry Barker (Vice-Chairman)
Dennis Austin (Treasurer)
Steve Bartlett (Executive Director)
Matt Slee (Executive Director)
The role of the Transitional Board will be to oversee the merging of operations of CRVA and RVM Australia, develop the strategic direction for Caravan Industry Association of Australia, and to recommend a new board structure moving forward.
Chairman Mark Lindsay is excited by the upcoming merging of operations believing that the single national industry body will be well positioned to generate even greater outcomes for the caravanning and camping industry.
"This is a sensational opportunity for the marketing and compliance activities of the industry to come together, allowing for unity and consistency of industry messages", Mark Lindsay said.
The new organisation will adopt a whole-of-industry approach which will include industry accreditation and compliance activities, greater resources and marketing capacity, and the creation of a single and powerful national industry voice to government and media.
“The ability to properly market the benefits to consumers, media and Government of compliance and accreditation will feature strongly as we strive to improve product quality within the industry, provide a genuine point of difference, and develop an open and level playing field for compliant and accredited businesses”, Mr Lindsay said.
“This coupled with increased consumer marketing on the lifestyle benefits of caravanning and camping designed to grow the market, means that the formation of Caravan Industry Association of Australia is an exciting time for the industry.”
To ensure all sectors of the industry have a strong voice at a national level, Caravan Industry Association of Australia will also develop a number of subcommittees, the first of which to be established will be the RV Manufacters Sub-Committee, designed to deal with issues affecting RV manufacturers.
For more information
contact: Garth Morrison
Editor Go See Australia and Go See New Zealand Directory
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