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Friday, 9 May 2014

Ford Ranger runs down pick-up competition in New Zealand and Australia

Terry Vallance gets it done with Ford Ranger.
Terry Vallance gets it done
with Ford Ranger.

The Ford Ranger is outselling its pickup segment of the auto market competition in both New Zealand and Australia. Ford says the pick-up has also been a huge hit in  New Zealand, where it outsold the Toyota HiLux for the month of December last year and has become the top selling pick-up year-to-date this year, according to NZ sales data.

This year, Ranger sales in NZ are 33 per cent up for the first quarter compared to the same time last year.

The Ranger has not only been New Zealand's top selling pick-up so far in 2014 but it again also won NZ4WD Magazine’s 2013 4x4 Award of the Year despite being launched in New Zealand in November 2011, Ford says.

In Australia Ford's Ranger is rapidly gaining on the Toyota HiLux after closing the sales gap by 1,000 units and passing Nissan and Mitsubishi pick-ups in 2014, industry website Autonews reports.

Ranger sales increased 42 per cent through March with sales of 5818 in the first quarter the second highest quarterly sales result for Ranger ever, Ford says. Australian designed and engineered the Ranger pick-up is becoming one of the country’s most popular pick-ups as it shoots up to the No. 2 sales spot in 2014.

Including April’s VFACTS figures, Ford has sold 7912 Rangers year-to-date, up from 6556 for the same period last year. Critically, apart from strong fleet sales, Ranger is winning over customers in the private sector with YTD sales figures showing a 158 per cent increase in private buyers over the same period last year.

Retail sales – a combination of private and small fleets – now make up 69 per cent of total Ranger sales, Ford says.

Ranger  in action
Ranger in action

Ford Vice President of Marketing, Sales and Service, Graeme Whickman, said Ranger had struck a chord with customers in Australia.

“The fact that Ranger was designed and engineered in Australia means it has proven capability in our harsh conditions; something that our customers recognise,” he said.

“With both petrol and diesel variants available in both 4x2 and 4x4, it’s a vehicle that fits perfectly with the requirements of customers across Australia and the world".

Whickman said with 24 models in both rear wheel drive and 4x4 configurations, including the range-topping Wildtrak 4x4, there was a Ranger to suit most customers looking for a pick-up with the features they want and desire in a pick-up. Ford’s “Proceed With Purpose” campaign tells the stories of men and women who 'get things done'.

The first story of the campaign centres around Terry Vallance, an Aquatic Ecologist in Far North Queensland. His Ford Ranger XLT is integral to being able to access and traverse the harsh and remote environments in which he works.

For more information
contact: Garth Morrison
Editor Go See Australia and Go See New Zealand Directory

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