Ford Ranger NZ's most popular pickup as it challenges HiLux in Oz

January 22, 2015
Ford Ranger NZ's most popular pickup as it challenges HiLux in Oz

MELBOURNE, 21 Jan., 2015 The Ford Ranger has passed the Toyota HiLux to become New Zealands most popular pickup. In addition to being the number one selling light truck in New Zealand, the Ranger is also New Zealands most awarded light truck, having won numerous trophies every year in New Zealand including most recently NZ4WD Magazines 4WD Utility of the Year 2014, NZ4WD Magazines OVERALL 4WD of the Year 2014, and the New Zealand Heralds Drive Magazines Commercial Vehicle of the Year 2014.

Notably, the Ranger was the first truck to win the prestigious AMI and NZ AutoCar OVERALL Car of the Year award. In late 2014, it won another Best in Class award from the Automobile Association and Motoring Writers Guild; the third year in a row the Ranger has won the award.

In Australia the Ranger design mix set 2014 sales records as it challenges the Toyota HiLux in the Oz market industry website Autonews reports.

In 2014, Ford sold 26,619 Rangers in Australia, delivering a solid number two spot behind the Toyota HiLux in the Light Truck segment and closing the sales gap significantly. For the year, Ford Ranger sales were up 22 per cent over 2013.

Ranger was the 6th highest-selling overall nameplate in Australia in 2014, up four places from 10th position in 2013. In October, Ranger was the 5th highest-selling nameplate.

Ford also posted a record segment share; 15.9 per cent up from 12.6 per cent in 2013. It was the number one in Government sales with a 35.5 per cent share, up from 29.4 per cent.

The XLT Double Cab Pick-Up was the most successful model in the Ranger line-up with 7,254 units sold in 2014, a 39 per cent improvement.

Wildtrak Double Cab Pick-Up showed the most improvement in 2014, with 2,492 units sold. A massive 131 per cent improvement from last years 1,079 units sold.

The highest sales were in NSW, with 7,609 Rangers sold, while Victoria had the highest Ranger share with 19 per cent of pickups being Ranger.

The Ranger was designed and engineered in Australia for more than 180 markets. Its a testament to the Ford team that this pickup has been a sales sensation because of its capability, technology and 5-star Australian New Car Assessment Program safety rating, Graeme Whickman, Vice President Marketing, Sales and Service, Ford Australia said.

GSA Ranger and Bluesky caravan on campsite.
GSA Ranger and Bluesky caravan on campsite.

Customers also appreciate the Rangers impressive payload capacity and 3,500 kg max trailer and 350kg ball weight towing capability.

The entire range possesses leading levels of refinement, safety and importantly connectivity. In addition to the Rangers reliability and on and off-road capability, customers appreciate the smart technology, the great design and the 5-star ANCAP safety rating for both 2WD and 4WD* models, Graeme Whickman said.

On the back of the Rangers success in 2014, 2015 is shaping up as the busiest launch year for Ford in Australia with a refreshed Ranger being one of the most significant arrivals.

The award-winning Ford Ranger

In Australia and New Zealand, the Ford Ranger has accumulated widespread critical acclaim and industry awards.

In Australia it was voted the 2013 CarSales Peoples Choice Award for Best Tradie Vehicle, as well as Australias Best Cars Award 4x4 Dual Cab Ute for the second time in a row, 2013 and 2014.

* 4X2 XL single cab chassis models (standard ride height) built prior to May 2014 achieved ANCAP 4-star rating.

Editor's Note: GoSee tows its 2500kg, full-time on the road, caravan travelling office with a Ford Ranger XLT Super, P/U HR 3.2 dieselso this Information Article has current pictures from the practical working life ofour Ranger diesel.

GoSee tows with a 4x2 2014 Ford Ranger XLT HI Rider Super Cab with 3.2lt diesel motor and six-speed automatic. It has sufficient room to carry all our possessions and is a capable towing vehicle. The Supercab was chosen because it allowed an extra 298 mm of load space along with 28kg extra load carrying capacity. We do not need the standard four door model.

The 4x2 is a rear-wheel drive Ranger. This brought a significant cost saving over a 4x4 version of about $A8000. After careful consideration we decided we used 4x4 infrequently and the Ranger fitted our needs in 4x2 form.

Ford says the Gross Combined Mass (GMC) for the Ranger XLT Super P/U HR 3.2 litre diesel is 6000kg. The Super Cab Rangers payload is 1176kg.

Care should be taken by buyers in establishing the actual GCM of the Ranger chosen. There are four GCM variations across diesel and petrol models in the 4x2 Specifications and Options supplied by Ford.

They range from a GCM of 5125kg to 6000kg. Ford says: When loading vehicles, it is the operators responsibility to ensure: Weight of fully loaded vehicle does not exceed Gross Vehicle Mass (GVM). Front and rear individual axle load limits are not individually exceeded.

The combined weight of the fully loaded vehicle (including tow ball download when towing) and trailer does not exceed the Gross Combined Mass (GCM).

Payload is the combined value of occupants, luggage, cargo, additional options, accessories, added structures and tow ball download (when towing).

GoSee has long used 4WDs for towing. The reasons include:

  • Traditionally 4WDs are popular towing vehicles because they are heavier than the load they tow.
  • Their gearing anddrive train also suits towing.
  • The design profile of many 4WDs places the towbar close to the rear axle which helps stability.
  • Many 4WDs have light truck suspensions and axle load limits.
  • So while the choice of the Ranger 4x2 is a step away from the GSA comfort zone the decision is based in extensive towing experience

Super Cab boosts tray space.
Super Cab boosts tray space.

Slide-out fridge and storage.
Slide-out fridge and storage.
Clearview mirrors.
Clearview mirrors.