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Holiday Parks Business Confidence Monitor heralds busiest ever NZ summer

December 21, 2015
Holiday Parks Business Confidence Monitor heralds busiest ever NZ summer

As thousands of Kiwi families pack their camping gear in readiness for summer getaways, holiday parks are expecting their busiest-ever season.

"There has never been a better time to explore New Zealand, petrol is relatively affordable and we have the bonus of an extra long weekend as a result of the Mondayisation of Waitangi Day, Holiday Accommodation Parks Association of New Zealand (HAPNZ) Chief Executive Fergus Brown said.

But, with record numbers of international visitors expected to arrive this summer, holidaymakers will need to book ahead to ensure they get the accommodation they want.

There is still space available through January in many holiday parks. But it will definitely pay to check park websites and book ahead, he said.

The latest Holiday Parks Business Confidence Monitor confirms that holiday parks are looking forward to healthy business this summer.

The data for November/December 2015 shows confidence has risen eight points to +87, indicating that 87 percent of respondents are currently more optimistic than pessimistic.

This is nine points higher than the same period in 2014, suggesting that respondents expect this summer to be even more successful than 2014-15.

The Holiday Parks Business Confidence Monitor, developed and managed by Angus Associates*, surveys HAPNZ's 300 members.

Demand for November/December 2015 compared to the same month last year increased 3 points from the level recorded in the October/November survey. 60 percent of members surveyed thought demand had increased, 11 percent indicated it had decreased and 26 percent saw no change.

Demand for the coming month compared to the same month last year increased 14 points from October/November to +53. Of those surveyed, 56 percent expected demand for the coming month to increase, 36 percent expected no change and 3 percent expected it to decrease.

All we need now is some great summer weather so campers can enjoy all the fun of a traditional Kiwi camping holiday. HAPNZ members and I want to wish everybody a happy, safe and enjoyable holiday season, Fergus Brown says.

Editor's Note: Angus Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.

Cathedral Rocks Waimangu Volcanic Valley Rotorua
Cathedral Rocks Waimangu Volcanic Valley Rotorua

Holiday Accommodation Parks Association of New Zealand (HAPNZ) Chief Executive Fergus Brown says:

The holiday park sector provides 36 percent of New Zealand's commercial accommodation capacity and 19 percent of commercial guest nights.

In the year ended Feb 2015 holiday parks provided 6,733,742 guest nights.

Guest nights to holiday parks are made up of about 32 percent international visitors and 68 percent domestic visitors.

While staying at holiday parks guests contribute almost $1 billion in direct expenditure to the local communities.

About $594 million (59 percent) of the expenditure is contributed by domestic travellers, with the balance of $405 million (41 percent) by international travellers.

Expenditure by international visitors contributes directly to New Zealand's export earnings.

GSNZ having fun South Island.
GSNZ having fun South Island.

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