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Major shift as Tourism Research Australia says biggest caravan industry consumers 35 to 49  

September 25, 2015
Major shift as Tourism Research Australia says biggest caravan industry consumers 35 to 49

The Caravan Industry is a great Australian success story, achieving not only record Recreational Vehicle (RV) production and registration growth, but contributing more than $15 billion annually to the economy, particularly to regional areas, the Caravan Industry Association of Australia says.

Caravan Industry Association of Australia says RV production in Australia soared over the past decade. Production statistics for March 2015 showed a year on year increase of 8.3 percent, with year to date production 13 percent higher than 2014.

There was a 5.3 percent increase in 2014 registrations of caravan and campervan, to a total of 556,844 registered.

Victoria has the biggest fleet with 26.2 percent of the total registered vehicles, and is also the location of the largest number of caravans 26.7 percent. Queensland has the largest percentage of campervans (23.9 percent) and accounts for about 33 percent of the gross increases in registrations across Australia from 2013-2014.

These numbers are not solely the product of the Grey Nomad market, although they remain significant. Industry data attributes this upsweep to younger families who are getting into the caravanning and camping spirit.

According to Tourism Research Australia, the largest consumer group in the industry is made up of 35-49 year olds, who account for about 50 percent of all travel in the sector. This is further backed by the Alliance Strategic Research finding that the key current user group is 35-49 year olds, particularly families with children.

There is more to the value of camping and caravanning than the cost, says Caravan Industry Association of Australia CEO Stuart Lamont. Camping and caravanning provides Australians with the opportunity to connect, not only with each other but with the world around them. And that's something guaranteed to make you smile.

A 2011 report from the UK titled 'Real Richness' concludes that campers are more happy, energised, optimistic and satisfied than non-campers, and those families that go camping feel closer and wealthier.

In the report, 79 percent of children who had never camped said they would like to, and 88 percent of campers said it was something every child should experience.

GSA Ranger in Grampians at Glen Thompson.
GSA Ranger in Grampians at Glen Thompson.

The report also found that campers have a higher than average fitness level for their age, that children were happier when camping, and suggested that camping makes parents happier too, 80 percent of kids who camp said they felt their parents were less stressed when camping.

The Caravan Industry Association of Australia says it is paying particular attention to the inconsistent regulatory burden commercial caravan parks face compared to low-cost or free-camping facilities, and of the need for consistent enforcement of local, state and federal regulation.

Tubing Rivergardens Mildura.
Tubing Rivergardens Mildura.

Barbecue BIG4 Mildura Crossroads.
Barbecue BIG4 Mildura Crossroads.
Cool pool BIG4 Deniliquin.
Cool pool BIG4 Deniliquin.
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Family cabin comfort Echuca Holiday Park.
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Lots for kids Desert City Mildura.