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New approach to regional tourism strengthens NSW visitor economy

July 06, 2016
New approach to regional tourism strengthens NSW visitor economy

The Caravan Camping Industry Association (CCIA) NSW, today welcomed the Government's announcement of a new approach and increased funding for the development of regional tourism in NSW.

Announced by the Deputy Premier, Troy Grant and Minister for Trade, Tourism and Major Events, Stuart Ayres, new destination networks for regional NSW will help strengthen tourism performance, attract more visitors and continue growth of the State's tourism economy.

Caravan & Camping Industry Association (CCIA) NSW, CEO, Lyndel Gray, said the new approach to regional tourism, which includes six new Destination Networks aligned to the visitor experience, would be welcomed by members across NSW.

"The caravan and camping sector now accommodates over 15.7 million visitor nights in NSW each year, and regional areas of the state are the most popular destinations for caravan and camping visitors.

"A focus on supporting this growth and providing a more comprehensive and coordinated approach to destination management and marketing will help the caravan and camping sector build on its current success.

"With a clear trend towards domestic holidays, and the experiences only on offer in regional destinations, the caravan and camping sector will play an integral role in regional tourism growth.”

Ms Gray said the NSW caravan and camping sector is experiencing strong growth - up 16  percent in visitor nights the past 12 months - and welcomed the improved opportunities this announcement will offer.

"Tourism is the backbone of many regional towns across NSW and caravan parks are an important part of the accommodation mix, right across the state.

"With more than 400 holiday parks around NSW, the vast majority within regional areas, we look forward to the opportunity to work with the new Destination Network’s in building stronger tourism experiences in regional areas.

"Domestic and international tourism is making an increasingly important economic contribution and changes announced today will help regional destinations be better equipped to deliver against the economic goals of the state," LyndelGray said.

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