Chairman of Tourism Australia, The Honourable Tim Fischer AC, officially launched GoSeeAustralia into another growth phase on May 31.
He opened the new head office at 69 Tennant St, Fyshwick, ACT and impressed a high powered guest list of caravanning and industry professionals with his practical knowledge of touring Australia.
Tim Fischer is a passionate spokesman for regional Australia and his on the ground experience shines through. He told guests at the launch about the marketing success of selling stock whips to city dwellers, although he admitted he was surprised at what seemed to be herds of cattle in international CBDs.
On home ground he offered advice on a Cooma tour which he guaranteed did not include a risk of bogging while Snowy site-seeing.
Companies like ContACT Internet Solutions and its subsidiary GoSeeAustralia are vital outlets for Australias tourism message, Tim Fischer said.
ContACT/GoSeeAustralia Managing Director, Graham Wallace, said Tim Fischer was one of Australias most respected politicians, across Party lines with a distinguished career which includes - former Leader of the National Party, Deputy Prime Minister and Minister for Trade. Graham Wallace, a former RAAF Squadron Leader, said GoSeeAustralia leads web sites of its type as a planning resource for people touring Australia. More than 235,000 pages were opened on GoSeeAustralia in May.
More than 8000 pages are now being opened on GoSeeAustralia every day by people who want to plan an Australian touring experience, he said.
GoSeeAustralia caters exclusively to the caravan industry. It is dedicated to all things caravan park related, including cabins stays throughout Australia.
He said that as new generations of Australians embrace the nations long-standing love affair with caravanning it is certainly good for the country.
Vans took off in the 1930s with people keen to build their own caravans; it was a major move away from camping and tents now caravans are a preferred escape for Australian families on their country holiday. More than 60 per cent of the 604,831 caravan trips made by Australians each year include between one and two children. This rises to 70 per cent in caravan families with up to three children.
And, more than 50 per cent of all domestic tourism consumption occurs outside the CBDs according to a Federal Government Green Paper Long Term Tourism Strategy which looked at the opportunities in 2003. This is good news for the rural sector as the Green Papers says that domestic tourism makes up more than 76 per cent of visitor nights and expenditure in Australia.
Industry leader, Caravan, Recreational Vehicle and Accommodation Industry of Australia (CRVA), values the caravan and associated industries at more than $2 billion annually. It says the caravan, camping and motorhome industry is the fastest growing tourism sector with 445,744 caravans in Australia, of which 310,575 are used and owned by families. Production of caravans and Recreational Vehicles has almost trebled since the 1990s. In 2003 production of caravans rose 14 per cent on 2002. The growth is steady and 2004 projections put caravans built at 16,500, tent trailers and park cabins at 1500, plus 1200 new motorhomes.CRVA says this puts 70,000 new beds into tourism.