400,000 forecast for caravanning by 2008 as China looms as biggest tourism source

August 21, 2007
400,000 forecast for caravanning by 2008 as China looms as biggest tourism source

Australia is bound for 400,000 Recreational Vehicles by July 2008.

And that is a majority of active caravans, motorhomes, campers and campervans in the booming caravanning market the Caravan Industry Association Victoria's Peter Wright told more than 160 delegates at the Victorian Caravan Parks Association's 42nd conference in Ballarat today.

"The trade is working to get more product on the road with a drive to encourage winter use," he said.

CIA Victoria put $500,000 into the record-breaking Caulfield Super Show which attracted 61,000 showgoers.

In regional caravan and camping shows $60,000 was ploughed into the popular Bendigo Show. A caravan and camping show at Geelong is planned for 2009.

As she officially opened the conference Tourism Victoria's Group Manager Product Marketing, Chris White, flagged China and India as major opportunities for tourism in Australia.

"China will be our biggest source market by 2117", she said.

She named low cost air travel and associated accommodation as a travel market with potential for caravan parks as fliers left their vehicles behind and discovered the value offered by staying at caravan parks at their destinations.

The $7m Victorian regional partnership progam was aimed at enticing visitors to the regional experience. Developing staff service skills was an essential for the caravan park industry, she said. VicParks President David McIvor agrees and says work is being done on delivery of training.

While Tourism Victoria is working on traditional marketing platforms online marketing is the next major platform with a new website visitvictoria.com to be developed.

Chris White is responsible for development and delivery of program like Melbourne Marketing, National Trade Marketing and niche markets and travel segments.

Chris White Tourism Victoria
Chris White Tourism Victoria
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