The New Zealand Holiday Park experience is now sovalued by selective holiday makers for its peaceful ambience and prime locations that concept and style is being added to accommodation in quality parks in New Zealand and Australia.
One ofNew Zealand's leadingTop10 Holiday Park has already added a fresh appeal precedentwith a stylish chalet design which is now built into the parks longer-term marketing plan on eight sites.
Leisurebuilt Managing Director Brian Keeley told GoSee today that logic makes the Baby Boomers, (who are now into a potential10 to 15 year holiday park market spike), the obvious group to respond to the lure of quality Holiday Park accommodation options.
Affordability is certainly a consideration but folk want fresh air and the Baby Boomers are in a position to have what they want. Occupancy rates have increased by up to 10 percent despite doom and gloom predictions back in June, he said.
We have about17 to 18 percent of New Zealand's population in the 60 to 65 year-old group and forecastsindicate that this will increase by 50 percent in the next 10 years, Brian Keeley said.
He said some holiday parks seemed to be following each other in their cautious response to current world economic instability.
But accommodation concepts with style, like the Leisurebuilt Chalet design, were a response to market demand, positive prospects for the future and the business plans of quality holiday parks.
We saw that Top 10 is setting an accommodationprecedent and we set out to do something to assist, Brian Keeley said.
Brian Keeley said that in New Zealand the same Baby Boomer group had no real concerns with caravan size in terms of towability. Their need was simply could they get to the destinations they prefer and be completely comfortable when they did.
He said that unlike the generally milder Australian climatewhere canvas and pop-tops are acceptable in caravans, in New Zealand climate needs to be taken into account more, particularly if all-year touring is planned in the North and South Islands.
Leisurebuilt Managing Director Brian Keeley leads an innovative company with a clever approach to put more Leisure Park time into the holiday lifestyle.
From the 64 Sunshine Ave base in Te Rapa, Hamilton Brian Keeley sees a socio-economic shift which has a strong and growing hold in Australasia.
The need is housing which is affordable across age and income groups. There also has to be a good life in the lifestyle. That includes interaction with others.
Brian sees this as like the village support system which comes with people who know each other and care enough to help each other. This is already part of the caravan and motorhome lifestyle in New Zealand and Australia and translates easily into the Holiday Park environment.
The unknown is as the population ages how big a market the Heritage Lifestyle Park concept will tap.
Brian does not see lifestyle parks evolving to provide residential care for the elderly, but he believes that community can grow in a Heritage Lifestyle Park environment to provide a strong potential extended support system which comes with like-minded people who know and care about each other and the interests they share.
The Leisurebuilt Lifestyle Parks concept falls within two broad categories -
Residential and Leisure.
Brian Keeley says the time will come when the Residential component will be really significant in New Zealand, but this will be much more specific to small communities specifically developed for this purpose.
We are working through the process for a number of these, but we have a lot of new ground to break, he said.
They will, however, be the real answer to affordable homes and residences for a wide community group. This is an answer that we simply do not have now and as the baby boomers get older this is a problem area for both New Zealand and Australia.
Editor's Note: Forget the silly advertising humour about spending the kids inheritance on Boomer playtime. Many Boomers already confront the double whammy of their own needs in retirementwhilebeing backup forextended families with multiple grandchildren. Add aged parents, who are living much longer,to those challenges and Family takes on a whole new meaning.
Brian Keeley of Leisurebuilt
The Leisure Park concept is essentially the response to demand for quality leisure time and the need for answers to the higher expectations which fuel this demand,Brian Keeleysaid.
Many Holiday Parks have the quality infrastructure and services to meet this need. So Leisurebuilt is working with a number of quality parks who are committed to improvement and expansion of facilities to cater for the Lifestyle concept that Leisurebuilt promotes.
They are to be congratulated and we are sure this will go on to prove a win-win situation for all, Brian Keeley says.
Leisurebuilt believes it is every New Zealand familys right to have their own holiday unit (Bach if you like) either at the beach, the snow, the bush or where ever they like to retreat from the rat race.
Obviously this dream has been shattered over recent years with the ever escalating cost of land at holiday locations. The Lifestyle option will not be for everyone but will certainly provide an affordable quality alternative for many, and it is this sector that we address.
Our concept involves many holiday parks of New Zealand who suffer peaks and lows in their income because their earning seasons are shorter and more staggered.
This is because demanding life and work pressures mean that getting away for a week or two at a time is often impossible for many familiesHoliday Parks are now multi-million dollare prime real estate. They are being sold off and subdivided on both sides of the Tasman, he said.
This is driven by the one-off value of the land which far outweighs the income that the traditional holiday park can generate.
Duplex is top of the range
So Leisurebuilts response is a Leisure Park concept in which the holiday park provides a term licence to occupy a site property along with the purchase of a quality Leisurebuilt unit. This provides an extremely affordable low maintenance holiday destination for the average family, he said.
The annual fee covers site maintenance, security and usage so families arrive ready to holiday with no lawns, hedges or gardens to tend.
Capital appreciation has the potential to add value. It is likely as the unit and licence can be sold at market rates at any time within the licence period. It is reasonable to expect that just like in a new subdivision, when new sites are no longer available, the value of the units will increase.
Heritage Lifestyle Homes provides -
New Generation Permanent Living Homes
Cabins for Holiday Park Accommodation
Full insulation to domestic requirements
Delivery to within 160 km oftheir Hamilton factory
Flooring and curtains
Basic unit set-up on site
Colour Steel roof and either Colour Steel or Alu
Duragalv and galvanised chassis
Full 2-year on-site warranty
Traveller is a caravan unit concept
While there are restrictions on the size of a Leisurebuilt unit, their Duplex (and Triplex) design concept allows Leisurebuilt to provide solutions of any size and shape. The largest design Leisurebuilt has created to date ismore than80 sqm (850 square feet).
In most cases a building permit is not needed because Leisurebuilt manufactures caravans. While in some cases Leisurebuilt caravans are larger than normal, Leisurebuilt conforms to the Camping Ground regulations and they have been approved by the Land Transport Authority for most of their products to be considered as trailers with registrations and warrants of fitness.
In some instances, however, a building permit will be necessary but Leisurebuilt can advise clients on this and they will coordinate any requirements with local authorities.
Leisurebuilt always build to the customers specifications so that they get exactly what they want. Leisurebuilt provides a free design service and can advise on budgets and options so that what clients want is also within their budget.
Clients can have as many bedrooms as space and budget permits because the only design restrictions Leisurebuilt has are based on these two factors. Plans are available of units built to date as a basis for design.
Towball and all
The price of each Leisurebuilt unit varies as this depends on its size and client specifications. As Leisurebuilt builds to order they provide an itemised quotation with each plan which will show clients how the cost of the unit is made up.
Leisurebuilt has a Shell Price List which details how much each open plan shell will cost and this includes flooring, delivery and site set-up within 160km of the Leisurebuilt factory, plus the specified number of windows, lights and power points for the size of the unit.
The Leisurebuilt range starts at a basic $16,990 to $40,000 in the Annexe and Sleepout series.
The Traveller series is the real caravan of the range from $30,000 to $80,000 it is popular in caravan parks, does well by the beach on holiday and makes a fine home for granny.
Chalet design is most popular
But the most popular product in the Leisurebuilt range is the Chalet Series from $42,000 to $120,000 it offers flexible design options in one to three bedrooms with full kitchens, bathrooms and ensuites.
The Duplex is top of the range with the design ability to join together with other series models and create high standard holiday accommodation. It allows the best fit on small sections and caravan sites in New Zealand.
Then there is the Utility Series from $15,990 to $55,000 which lives up to its name. This is the way to go for the mobile office, takeaway bars, rental offices and cabins or as a utility classroom for growing schools.
The Venture Series from $74,000 to $100,000 is New Zealand's first and only 3m wide towable, registered and warranted caravan which is designed to be a static unit. It is practical and comes in a range of sizes. Annexe and awnings can be added to suit.
All Leisurebuilt pricing includes:
Full insulation to domestic requirements
Delivery to within 160km of the Hamilton factory
Flooring and Curtains
Basic unit set-up on site
Colour Steel Roof and either Colour Steel or Aluminum Sheathing
Duragalv and Galvanised chassis
Full 2-year on-site warranty.
Leisurebuilt is at 64 Sunshine Ave., Te Rapa in Hamilton (0800) 600 615.
There are six dealers in the North and South Island.
The website is www.leisurebuilt.co.nz
Brian Keeley is the Managing Director (027) 292 8055 email: email@example.com
Cabin is fitted with wheels for easy movement
Cabins have a good frame and strong deck structure
Cladding sheets have there own additional insulation
Ensuite neatly appointed
Extra waterproofing fitted prior to cladding
Frame is insulated prior to waterproofing addition
Fully registered ready for the road
Heater and gas bottle enclosures
Kitchen in two bedroom model
The Chalet ranges from one to three bedrooms