The NSW Caravan, Camping, 4WD and Holiday Supershow at Rosehill Racecourse (Parramatta, NSW) saw strong interest from visitors but more cautious buying behaviour.The Supershow attracted 76,368 visitors - down on80,000 plusattendance projections after the initial 25,000 visitor rushon the first weekend.
The current state ofAustralia's economy and recent interest rate rises could be some of the issues on the minds of buyers, making them more hesitant to commit to purchasing leisure products. The NSW Supershow once again showcased the best of the caravan, camping and 4WD industries over nine days (29 March - 6 April)
Camping products and smaller items were strong purchases for visitors this year, exhibitors with caravans and motorhomes, however, experienced greater caution from customers when committing to purchase at the show, Barry Baillie, CEO, Caravan and Camping Industry Association of NSW (CCIA) said today.
Camping tents and equipmentwere popular with families with exhibitors such as Kangaroo Tent City, Rays Outdoors, Anaconda, Amazon Outdoors and Oztent reporting outstanding sales.
Sixty percent of those participating in the caravan and camping sector are families between the ages of 15 and 44 years who holiday and travel in groups of three or more. This is usually during school holidays.
According to industry research, the majority of families travelling on a touring holiday choose to stay in cabins or go camping in coastal holiday parks. Attendance figures reveal great interest in the caravan and camping industry, but the current state of the economy and recent interest rate rises could be some of the issues on the minds of buyers, making them more hesitant to commit to purchasing leisure products.
As ambassador of the event, cricket legend Glenn McGrath attended the NSW Supershow on both weekends to browse exhibits, meet fans and purchase some products for his next touring holiday.
With more than 100 erected tents in one location, Tent City at the show was a popular stop for visitors with many exhibitors recording high interest and sales. Caravan and motorhome dealers and manufacturers also reported good interest from visitors over the nine day event.
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