With more than 200 member caravan parks Top Tourist Parks of Australia is now Australias biggest mainland tourist park chain.
CEO, Bill Pycroft, said today that with about 100,000 Club Card members more families were now among Top Tourist Parks of Australia regulars.
But older travellers also appreciate the balance of the friendly service our member tourist parks provide, he said.
While the business model now typical of quality parks throughout Australia reflects investment with a commitment to good returns Top Tourist Parks of Australia retains a welcome which is found in smaller, usually family owned or managed caravan parks.
Top Tourist CEO Bill Pycroft gets down to business
Certainly Top Tourist has a business-like approach to everything we do, but we always look for benefits we can return to our members, Bill Pycroft said.
This is the Top Tourist Parks of Australia difference, he said.
In her book Top Tourist Parks of Australia, The First 20 years, Alison Huth nails the point.
Being a member of Top Tourist Parks means you (Alison is a Top Tourist Park owner) are part of a national identity. Customers see you as part of the whole.
Alison Huth records that on December 24, 1987 Top Tourist Parks of Australia Ltd was registered in Victoria. There were 26 member parks in New South Wales, Queensland, South Australia and Victoria.
Top Tourist and its first directory was launched at the 1988 Adelaide Caravan and Camping Show.
How to cope with changes in the industry is a constant challenge for caravan park owners and managers.
Many Australian caravan parks are in prime locations so development can take a prime location out of the caravanning industry.
Which means chains like Top Tourist can be challenged to keep quality locations in their Top Tourist Parks of Australia mix.
Top Tourist Parks destinations have unique locations
Location is the number one priority, Bill Pycroft said.
And it certainly takes the right people to run successful Top Tourist Parks which rely on referred business, he said.
A straight down to business approach is not always a good fit for the Top Tourist product in the caravan park environment.
The friendly Australian identity which is found in quality product like Top Tourist Parks is the point of difference which triggers referrals.
Family Parks has moved to the second highest number of member parks in Australia with 165. The chain also has 29 holiday parks in New Zealand.
BIG4 is third with 163 member holiday parks.
Caravan park chains like Top Tourist Parks of Australia offer real member benefits.
$25 buys a Top Tourist Club Card. That gives a 10 percent discount at any of their member parks up to a maximum of $25 per stay plus member benefits.
At $70 their Platinum card membership offers discounts of up to 50 per cent on good things to do.
For example - Travel and tours, dining out, lifestyle, accommodation, leisure and entertainment, attractions, automotive, retail, health and beauty, ticketing, financial services, magazines, body and mind, home and garden, pet care, car hire.
There are general benefits too, savings vouchers and reward programs.
Editor's Note: Here is a run of pictures which reflect the diversity of attractions and facilities typical of Top Tourist Parks of Australia.
The Info Article links lead to features from the extensive GoSee library which relate to Top Tourist Parks.
Modern Top Tourist cabins are more like a house
Kitchen and dining part of the facilities
Laid back life-style for Top Tourist guests
The McMahons with their Jayco Swan, Swan Hill Riverside Top Tourist member park
This Top Tourist Parks cabin kitchen is seriously modern
Top pools are part of Top Tourist Parks benefits
Top Tourist Parks WA Director Donna Cocking talks about growth
TV lounge Park Lane Top Tourist Park