A new trans-Tasman agreement is set to increase the rewards for New Zealands tourism industry.
Tourism Bay of Plenty Enews reports that the agreement, announced by Prime Minister John Key, will see streamlined processes for border processing of trans-Tasman passengers, making Australian travellers experience of arriving in New Zealand faster and easier.
New Zealand is already the most popular destination for Australian travellers, however there is still much potential, says Tourism New Zealand Chief Executive George Hickton.
We have the benefit of being easy to get to as a domestic destination for Australians, but with the added appeal of an international holiday. The new, quicker border procedures will make it easier and more appealing for Australians to come back more than once, to visit different regions and have different experiences.
Tourism New Zealand runs the 100% Pure New Zealand campaign in this market, along with the Whats On campaign. In the last year, this campaign has had a sustained presence in the market year-round, thanks to a $2.5 million funding boost from Government earlier this year.
A new round of advertising is due to start this Sunday, encouraging Australians to come here to experience the luxury, outdoor and adrenalin activities New Zealand has to offer, and to visit specific regions of New Zealand.
Volcanic White Island.Courtesy Tourism Bay of Plenty