Comparative Consumer Survey identifies national caravan, camping and RV trends

September 19, 2011
Comparative Consumer Survey identifies national caravan, camping and RV trends

The Caravan RV and Accommodation Industry of Australia Ltd has released a Comparative Consumer Survey for 2008-2009 to 2009-2010. For 2009-10 of 722 respondents their age bracket is - 50-69, 503, 69.67 percent. 40-49, 104 14.40 percent. 20 - 39, 68 9.42 percent. 70 +, 47 7.51 percent.

Of 730 respondents 226 30.96 percent are Victorians, 187 25.62 percent NSW, 149 20.41 Qld, 84 11.51 percent WA, 60 8.22 SA, 8 1.10 percent Tas. None from NT.

Of 695 respondents 342, 49.21 percent are in caravans, 212, 30.50 percent Pop tops,108, 15.54 percent Camper Trailers, 20, 2.8 percent Campervan, 12, 1.73 percent Motorhome and 1, 0.14 percent 5th Wheeler.

In 2009-10 most 20-39 year old RV buyers, 38 percent were in camper trailers.

Of the age bracket 29 percent were in caravans and 24 percent in Pop tops. Nine percent of that group were in Campervans.

In the 40 to 49 year old bracket - 38 percent were in caravans, 31 percent in camper trailers, 26 percent in Pop tops. One percent were in motorhomes. Four percent were in campervans.

In the 50 - 69 age bracket - 54 percent were in caravans. 31 percent in Pop tops, 10 percent in Camper Trailers and two percent in both campervans and motorhomes. In the 70 + age bracket 53 percent were in caravans, 32 percent in Pop tops, 11 percent in Camper trailers and again two percent in campervans and motorhomes.

Of 1042 respondents asked what sparked their interest in caravanning, camping and RV's? 520, 49.90 percent said they wanted to see more of Australia.

256, 24.57 percent said a change in overall lifestyle. 238, 22.84 said family or friends had sparked their interest and 28, 2.69 percent were enthused by promotional material.

Of 720 respondents asked if their opinion of the caravan, camping and motorhome holiday market has improved in recent times -658, 91.39 percent said yes.

Asked why their opinion has changed of 1412 respondents 476, 33.71 percent said better products and facilities. 331, 23.44 percent said a more economic holiday alternative. 274, 19.41 percent said the friendly holiday atmosphere in caravan parks. 252, 17.85 percent said caravan parks are a better holiday alternative and 79, 5.59 percent said a greater positive exposure in the press.

Of 730 respondents asked have many times a year they will use their RV 330, 45.21 percent said 5 to 10 times. 185, 25.34 percent said 1 to four times. 87, 11.92 percent said 11 to 15 times. 32 said 16 to 20 times, 52 said more than 20 times a year and 44 said their RV is their home.

Of 667 respondents asked if they would use their RV permanently in the foreseeable future 509 said no, but 158 plan to make their home on the road.

Of 717 respondents 325 said the average length of their trips was 8 to 30 days.229 said 1 to 7 days. 80 said 31 to 60 days and 83 said more than 60 days.

The 2009-10 survey numbers underlined a known Australian touring preference - Asked what time of year do you intend to holiday in your caravan camper trailer or motorhome of 1504 respondents 472 said off-peak outside of school holidays.

Only 142 said in school holidays. Australian RV travel preferences show again with 320 holidaying in winter and 237 in spring. This reflects the north - south seasonal follow the sun RV migration patterns. Only seven respondents were permanently on the road.

The 2009-10 numbers for answers to the key question which caravan park features are most important when deciding on a place to stay? Shows value for money is second to modern amenities in the minds of the 539 respondents.of 539 who responded 180, 33.40 percent place modern amenities first.

151, 28.01 percent said value for money, 89, 16.51 percent said local attractions, 72, 13.36 percent said good park atmosphere and 47, 8.72 percent said friendly management.

Towball eases  under the hitch Tow-Ed Course Sandown Park 20.01.2010 100
Towball eases under the hitch Tow-Ed Course Sandown Park 20.01.2010 100

Despite some family focussed caravan parks marketing to families as a first priority of 766 respondents to the question who else will be holidaying with you in your RV 449, 58.62 percent said partner only.

Partner and children was 136, 17.75 percent. In 2008-09 Partner only was 234, 63.59 percent. Partner and children 39, 10.60 percent.

The other variables of partner and grand children, children only, a group and grand children only comes in at under 6 percent of respondents in the 2009-10 survey.

The average number of children travelling in 2009-10 was 2.36. In 2009-10 40.36 percent of children were in the 6 to 10 age bracket. in 2008-09 39.39 percent.

A big sign of change is the 1710 respondents to the question on techo travellers.716 41.87 percent have a mobile phone, 509 29.77 percent have a laptop/ computer, 485 28.36 percent have a GPS.

Melbourne Supershow crowds browse RV options
Melbourne Supershow crowds browse RV options
Read our Email and Privacy Policy