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$3693 average spend for Holiday Park visitors on New Zealand experience says HAPNZ

February 28, 2012
$3693 average spend for Holiday Park visitors on New Zealand experience says HAPNZ

If you think New Zealands biggest spending travellers stay at high end lodges and hotels think again.

New figures reveal that visitors overnighting at holiday parks and campgrounds contribute more to our economy than many other types of travellers.

The average holiday park visitor spends a total of $3693 on their New Zealand experience. This outlay puts them just behind the luxury travellers who prefer to stay at exclusive lodges ($3836) and well ahead of hotel guests ($3001).

And it is almost $1300 or 52.6% ahead of the overall average total expenditure of visitors to New Zealand ($2420).

Holiday Accommodation Parks Association of NZ (HAPNZ) Chief Executive Fergus Brown says the figures disprove the common perception that holiday parks attract low value visitors.

In fact they have a very similar average total spend to guests staying in resorts and luxury lodges. Visitors staying in holiday parks stay in New Zealand longer and most importantly visit a wide range of locations throughout provincial New Zealand, often outside of the main tourism routes, Fergus Brown said.

Our own research shows that our visitors spend money on an enormous range of goods and services, in addition to tourism activities and attractions. They shop locally, buying groceries, petrol and personal items, bringing extra income to local businesses.

Fergus Brown also notes that a large proportion (almost 70%) is spent after holiday park guests arrive in New Zealand, rather than being prepaid offshore.

Some facts about NZ tourism
Some facts about NZ tourism

To improve New Zealands net economic growth, the government has said it wants the tourism industry to focus on attracting high quality visitors.

These figures demonstrate that holiday park visitors, whether travelling by campervan or car, are among our greatest value market segments. Its crucial that we target them in our international marketing efforts.

We will be working with Tourism New Zealand to ensure that this important sector isnt overlooked, Fergus Brown said.

Editors Note: GoSee includes some images supplied by HAPNZ to show the Holiday Parks lifestyle -

Cool dip on a hot day -Mot Top 10
Cool dip on a hot day -Mot Top 10
Your  move - Giant chess  - Mot Top 10
Your move - Giant chess - Mot Top 10
Jumping Pillow Bouncing fun (Bennett & Slater) 1692
Jumping Pillow Bouncing fun (Bennett Slater) 1692
Bouncing fun for children Bay View Snapper Holiday Park
Bouncing fun for children Bay View Snapper Holiday Park
Charming  motel units  (Bennett and Slater)
Charming motel units (Bennett and Slater)
Front row seats with views across Tasman Bay (Bennett & Slater)
Front row seats with views across Tasman Bay (Bennett Slater)
Kaiteriteris stunning golden beach (Bennett & Slater)
Kaiteriteris stunning golden beach (Bennett Slater)
Sparkling accommodation  (Bennett and Slater)
Sparkling accommodation (Bennett and Slater)
The fishing is good Bay View Snapper Holiday Park
The fishing is good Bay View Snapper Holiday Park
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