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Cabinomics joins caravan park vocab as significant change shows through industry research

August 16, 2012
Cabinomics joins caravan park vocab as significant change shows through industry research

GoSee is delighted to note the run of statistics which are now available to help plan the future for the caravan, holiday, tourist park industry in Australia.

The Caravan and Camping Industry Blueprint released in June and prepared by nem Australasia Pty Ltd on behalf of the Caravan Trade and Industries Association Victoria (CTIAVic) and the Victorian Government says the industry has been growing at 10 percent per annum for the last 15 years.

Rudy Pieck, Partner BDO, says the industry has seen significant change over the past 15 years. He reports that although about 280 parks have closed down industry revues have climbed from $500m to 1.2bn.

"Putting this into perspective, this works out at a growth rate of around 6.75 percent per annum, well above CPI which averages 2.7 percent per annum. There is a significant trend in the investment and installation of caravan park cabins in parks. Cabin numbers have more than doubled to 39,404. This has created a new word "cabinomics" for caravan parks.

Cabins now occupy 19 percent of all sites up from seven percent 15 years ago. Althought the 15 year trend is positive for park owners the BDO report flags a slowing of growth rate during the past two years.

In terms of the caravan park industry total National share of all accommodation visitor bed nights the projection is growth from 14 percent to 16 percent by 2020.

The August edition of VicParks News, the official newsletter of the Victorian Caravan Parks Association Inc. reports that the National Caravan and Recreational Vehicle Association (CRVA) commissioned a BDO survey based on ABS data from the January 2011 and March 2008 motor vehicle census. This research shows 474,806 registered caravans and campervans in Australia. The breakdown is 50,653 campervans and 424,153 caravans.

This reflects growth of 14.56 percent over the last three years. The CRVA continues to work with the State Vehicle Registration Departments to access sales and and registration data.

The CRVA National Board has committed to meet more regularly in Canberra and $30,000 is dedicated for a lobbyist to to act on the industry's behalf, in the lead-up to an expected Federal election in 2013.

Jayco, Australia,s biggest maker of Recreational Vehicles (RV) now employs more than 850 people. In 2011 Jayco produced about 10,000 units. Jayco holds 45 percent of the Australian RV market.

GoSee learned at the South Australian Parks Conference 2011/2012 that for the first time in many years SA Parks took over the sole responsibility of promoting SA at interstate caravan and camping shows.

This was driven by the restructure of the South Australian Tourism Commission and occured through a cooperative arrangement. The arrangement is for 2012 only.

Gerry Ryan Jayco founder
Gerry Ryan Jayco founder