9.4m Domestic caravan, camping visitors as CRVA targets childrens' vote with Toasted TV adventures

March 22, 2013
9.4m Domestic caravan, camping visitors as CRVA targets childrens' vote with Toasted TV adventures

Caravan, RV and Accommodation Industry of Australia Ltd(CRVA) is targetting children with a 12-week caravan and camping adventure which went to air onChannel Eleven's Toasted TV on March 18. Toasted TV promotes kids involvement with three hoursof entertainment each morning seven days a week from 6am.

CRVA says the kids TV program reach averages 367,000 people each week and includes140,000 kids. Toasted TV reaches 98,000 5-12s, who spend an average of one hour 31 minuteswatching. It also reaches 53,000 12-17s, who spend an average of one hour 46 minutes watching.

CRVA says 56 percent of children make decisions or decide with parents when it comes toholidays.

In conjunction with TV, CRVA has also launched a new website and a Facebook page - Campingfor Kids. Camping for kids encourages a lifestyle of learning, playing and making new friends allwhile keeping active and healthy.

The Camping for Kids website will act as an information andactivity hub with an online game and colour-in pages dedicated to promoting the camping lifestyle tothe childrens market (children under the age of 18 years).

Former Minister for Tourism, Martin Ferguson, said that there was good growth in Domestic tourism in 2012with a strong Domestic quarter for overnight travel.

Nights spent in caravan and camping accommodation increased 10 per cent and rentedaccommodation increased six per cent.

Domestic day travel also grew strongly in 2012 with trips up eight per cent to 174 million and daytrip expenditure increasing 11 per cent to $18.2 billion, he said.

Domestic overnight travel is up eight per cent to 174 million and day trip expenditure increasing 11per cent to $18.2 billion.

Leading the growth in Domestic travel was the Northern Territory with an 11 per cent increase inovernight trips, the Australian Capital Territory with a nine per cent increase, and WA recordingeight per cent growth.

Intrastate trips - or travel within Australians own state - increased by five per cent and intrastatevisitor nights by six per cent. Interstate travel showed some improvement in the December quarterafter a relatively flat year.Caravan, RV Accommodation Industry of Australia Ltd (CRVA) CEO Stuart Lamont said thatthe strong growth in the Caravanning Holiday Parks Industry is a result of Australians looking toget better value out of their holidays.

Talking Trees deliver a tourism growth message Canberra Arboretum
Talking Trees deliver a tourism growth message Canberra Arboretum

The Caravanning and Holiday Park Industry provides some of the most affordable holiday optionsin Australia not to mention the many lifestyle and health benefits that people get out of this type ofholiday, Stuart Lamont said.

Its the freedom from daily routines that is so appealing about a caravan and camping holiday.

Caravanning and camping promotes Australians holidaying at home, and offers one of the bestvalue holiday options in Australia today, in many cases supporting regional communities due to thelocations of caravan holiday parks, and the nature of caravanning and camping.

Domestic visitors within the caravanning and camping sector in 2012 totalled 9.467 million (5.837million in caravan parks, 3.630 million not) resulting in a total of 13 percent of the total Domestictourism visitor numbers. These visitors accounted for 43.5 million overnight stays (30.314 million inparks, 13.186 million not) or 16 percent of the total nights spent by Domestic tourists.

Editors Notes: Caravan, RV and Accommodation Industry of Australia Ltd (CRVA) is the peak National Tourism Body representing over 4000 industry businesses ranging from caravan parks, manufacturers and retailers of industry products, suppliers of goods and services, and service providers.

The main responsibility the CRVA undertakes, besides engaging in political activity on issues that affect the industry nationally and facilitating a national accreditation program, is to market and promote the industry lifestyle to Australian consumers.

An Arboretum is a place where trees are cultivated for conservation, scientific and educational study and display.

The National Arboretum Canberra features 100 forests of rare and symbolic trees from Australia and around the world. It is a significant recreational and educational resource for visitors and plays an important role in the protection of world-wide tree diversity and the generation of new knowledge on tree growth and survival, biodiversity and water management.

Domestic caravanning and camping has a huge following
Domestic caravanning and camping has a huge following
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