The Ford Ranger is outselling its pickup segment of the auto market competition in both NewZealand and Australia. Ford says the pick-up has also been a huge hit in New Zealand, where itoutsold the Toyota HiLux for the month of December last year and has becomethe top selling pick-up year-to-date this year, according to NZ sales data.
This year, Ranger salesin NZ are 33 per cent up for the first quarter compared to the same time last year.
The Ranger hasnot only been New Zealand's top selling pick-up so far in 2014 but it again also won NZ4WDMagazines 2013 4x4 Award of the Year despite being launched in New Zealand in November2011, Ford says.
In Australia Ford's Ranger is rapidly gaining on the Toyota HiLux after closingthe sales gap by 1,000 units and passing Nissan and Mitsubishi pick-ups in 2014, industry websiteAutonews reports.
Ranger sales increased 42 per cent through March with sales of 5818 in the firstquarter the second highest quarterly sales result for Ranger ever, Ford says. Australian designedand engineered the Ranger pick-up is becoming one of the countrys most popular pick-ups as itshoots up to the No. 2 sales spot in 2014.
Including Aprils VFACTS figures, Ford has sold 7912Rangers year-to-date, up from 6556 for the same period last year.Critically, apart from strong fleet sales, Ranger is winning over customers in the private sector withYTD sales figures showing a 158 per cent increase in private buyers over the same period lastyear.
Retail sales a combination of private and small fleets now make up 69 per cent of totalRanger sales, Ford says.