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Ford Ranger runs down pick-up competition in New Zealand and Australia

May 09, 2014
Ford Ranger runs down pick-up competition in New Zealand and Australia

The Ford Ranger is outselling its pickup segment of the auto market competition in both NewZealand and Australia. Ford says the pick-up has also been a huge hit in New Zealand, where itoutsold the Toyota HiLux for the month of December last year and has becomethe top selling pick-up year-to-date this year, according to NZ sales data.

This year, Ranger salesin NZ are 33 per cent up for the first quarter compared to the same time last year.

The Ranger hasnot only been New Zealand's top selling pick-up so far in 2014 but it again also won NZ4WDMagazines 2013 4x4 Award of the Year despite being launched in New Zealand in November2011, Ford says.

In Australia Ford's Ranger is rapidly gaining on the Toyota HiLux after closingthe sales gap by 1,000 units and passing Nissan and Mitsubishi pick-ups in 2014, industry websiteAutonews reports.

Ranger sales increased 42 per cent through March with sales of 5818 in the firstquarter the second highest quarterly sales result for Ranger ever, Ford says. Australian designedand engineered the Ranger pick-up is becoming one of the countrys most popular pick-ups as itshoots up to the No. 2 sales spot in 2014.

Including Aprils VFACTS figures, Ford has sold 7912Rangers year-to-date, up from 6556 for the same period last year.Critically, apart from strong fleet sales, Ranger is winning over customers in the private sector withYTD sales figures showing a 158 per cent increase in private buyers over the same period lastyear.

Retail sales a combination of private and small fleets now make up 69 per cent of totalRanger sales, Ford says.

Ford Vice President of Marketing, Sales and Service, Graeme Whickman, said Ranger had strucka chord with customers in Australia.

The fact that Ranger was designed and engineered in Australia means it has proven capability inour harsh conditions; something that our customers recognise, he said.

With both petrol anddiesel variants available in both 4x2 and 4x4, its a vehicle that fits perfectly with the requirementsof customers across Australia and the world.

Whickman said with 24 models in both rear wheeldrive and 4x4 configurations, including the range-topping Wildtrak 4x4, there was a Ranger to suitmost customers looking for a pick-up with the features they want and desire in a pick-up.Fords Proceed With Purpose campaign tells the stories of men and women who 'get thingsdone'.

The first story of the campaign centres around Terry Vallance, an Aquatic Ecologist in FarNorth Queensland. His Ford Ranger XLT is integral to being able to access and traverse the harshand remote environments in which he works.

Ranger  in action
Ranger in action